Whether you run a restaurant or a retail store, a Point of Sale (PoS) marketing strategy can really help to increase sales figures. However, space is limited in most business locations, so you’ll need to think about which products to include in your PoS marketing, and analyze whether they are the best ones for your profits. The PoS marketing strategy that you use will vary depending on the industry. That’s what we’re going to discuss in this article.

Retail

Retail encompasses a large variety of niches and as such, what works for a gas station probably won’t work for a high-end clothing store. Taking these two as examples, let’s look at the different marketing techniques they might employ.

Most people entering into a gas station walk straight to the counter to pay for their gas. So, your PoS marketing should be placed on the counter or on the route to the till. Here, consider small items like gum, chips, bottled water, and soda. You could also consider adding gift cards or something a little different. If it doesn’t work, you can try switching the products around until you find something that sells.

In direct contrast, most high-end clothing shoppers will take their time to browse the store. Rather than filling your counter space with PoS items, consider just placing a gift card stand on the counter and up selling items in the same location as the clothes. For example, if you are selling women’s jackets, consider placing scarves or hats close by. Your retail staff could also be trained to encourage customers to try matching the jacket with other winter items for increased sales.

Restaurants

Restaurants differ to retail massively as they are usually unable to include any PoS merchandise close to the till unless they sell drinks to take out or gift cards. In this environment, restaurant managers rely on their staff to upsell items on the menu. When staff is trained, they can suggest extra sides to go with halibut or steak, for example, and upsell in this way. In a high-end restaurant, staff may also be able to suggest alcoholic drinks that complement the menu items they have ordered.

Working out the best PoS marketing strategy for your business may take some trial and error. If you need any professional advice, contact us today and speak with the best PoS consultant in Colorado.